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Cassandra Craig

LeBaron Carroll Insurance: New COO Aims to Make Waves in the Insurance World 


  • Cassandra Craig steps in to a new role to further agency growth 

  • Plans to enhance the agency's communications and risk reduction tools 

  • Will further the agency's progressive market positioning 


LeBaron Carroll Insurance (Mesa, AZ) is pleased to announce the recent promotion of Cassandra Craig to Chief Operations Officer (COO). Formerly, Cassandra functioned as the Business Development Director for the agency. In her new role, she will be responsible for directing the day-to-day operations for all locations, directing sales, and mentoring producers. Additionally, she will be accountable for providing innovation and new ideas to fuel increased company growth. 

"We are a progressive agency that does not sit still. I have a duty and an obligation to innovate and to keep the company on the forefront of the industry."Cassandra Craig 

Cassandra Craig brings over 30 years of industry experience to LeBaron & Carroll. She enjoys a very strong reputation with insurance providers and clients alike. Employees relate that Cassandra values connection as an executive manager and fosters a strong culture of inclusivity and integrity. She has also demonstrated a career-long commitment to mentoring junior staff and maintaining a very high level of insurance product knowledge.  

"I love insurance. I love the people. I love protecting the things those people have worked very hard to build up. I want to make sure they are protected in a manner that will allow them not to be devastated by financial loss when a claim occurs. At LeBaron & Carroll we will always choose long-term relationships over the almighty dollar." 

Cassandra is also quoted as saying that "we are totally driven by risk management." Over the next year she intends to enhance the agencies already robust risk-reduction programs, build specialized client communication tools to give clients more options, and make adjustments to the company's sales culture to cultivate greater efficiency.  

Company Information:  

LeBaron & Carroll Insurance provides world-wide commercial and personal insurance and specializes in helping businesses reduce risk. For over 60 years, LeBaron & Carroll has been a trusted partner for thousands of individuals and businesses across the United States to safely help eliminate areas of risk and get the lowest possible rates while maximizing coverage. LeBaron & Carroll maintains exceptional ratings with the insurance carriers in order to provide clients with the best possible options. The company fosters a culture that values relationships above all else and sets a high standard of community involvement and charitable giving. For more information, please contact Dan Speakman at Visit the company website at: 


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